 Marketing Builder v3 - $129.95
Professional marketing planning software:
MarketingBuilder is an application program that manages a collection of sample business marketing plans that you can easily edit using MS Word. Includes the MarketingToolkit collection of 29 management support spreadsheet tools (see below)—simply fill in the variables and print (built in Excel templates giving you complete control to add or edit everything).
"Create a space where sales can occur."
With step-by-step instructions, samples, and over 80 templates (MS Word, Excel, and PowerPoint) to help you get the best results for your marketing investment—you'll realize benefits of the MarketingBuilder tools in no time.
You have everything you need for planning direct-response ads, telesales, pricing, bundles, and tradeshows. Easy-to-edit documents, spreadsheets, budgets, and schedules with on-screen advice from marketing pros help you maximize your investments in advertising, alliances, brand development, direct-mail, international, new product launches, merchandising, positioning, PR, promotions, retail, and web banners.
Features Overview: Easy. Fast. Professional.
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Use our proven methodology for marketing plans, advertising, branding, product/service launches, literature, web sites, public relations, and promotions.
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Helps you budget all of your marketing efforts, and analyzes performance, provides a Break-Even Analysis,
Tools for Every Day Use
MarketingBuilder also includes tools useful to your every day marketing tasks—advertising and direct mail analysis, press releases, and co-marketing agreements. All said, there are more than 80 prepared, editable documents and spreadsheets enabling you to plan, implement, and track every aspect of any size marketing plan or program.
You'll find the methods and formulas, the words and advice to help you target your customers, analyze your competition, determine the future value of a customer, name and launch new products or services, and select an advertising agency. You'll find all the tools you need to analyze and track your programs.
Expertise from many sources
We turned to a team of industry experts for the know-how in MarketingBuilder, like Alexander Hiam, noted author of Marketing for Dummies, the Vest Pocket Marketer and co-author of the Portable MBA in Marketing; and marketing professionals from some of the world's most respected companies. Mark Jordan, a former marketing manager with HP, Radius, and Sun Microsystems added depth to both ends of the marketing spectrum.
We also gathered materials and best marketing practices from award-winning ad agencies, Fortune 500 companies, and fast-track small businesses who created dramatic impressions with small budgets. And all these documents are organized in one place to make your work easier, faster and more efficient.
The structure is here, just edit the text...
We hold your hand through every step. MarketingBuilder provides the tools to help you organize, develop, track, measure and control your marketing and advertising efforts. You'll find dozens of customizable spreadsheets, schedules, forms and reports. Pre-formatted templates save you hundreds of hours of research and typing, and every blank space is filled with tips and even sample sentences to point you in the right direction. Analysis templates are already set up to add, calculate percentages and produce ratios, so all you have to do is plug in the numbers. You'll learn "how to" as you go, using the checklists, hints and tips, sample documents and reports as you squeeze the most out of your marketing and sales investments. Everything a smart manager needs to create and run a successful marketing campaign is included. The Reference Manual offers more than you can imagine.
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